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Iceland Launches “Inspired by Iceland” Online Marketing Campaign

Monday, 21 June 2010

Inspired by Iceland,” a global online campaign, has officially launched. With the support of Iceland’s government, Iceland’s 320,000 inhabitants have been using the Internet to send personal messages describing what they love most about their homeland and now they invite the rest of world to do the same.

Recently named the cleanest place on earth by Forbes.com, Iceland has always been recognized as a beautiful, unique and exotic destination. With an ever-changing and untamed landscape, snow-capped mountains, hot springs and waterfalls coupled with the world’s finest shopping, gourmet dining and the hottest nightlife, Iceland has become a must see destination, especially for travelers wanting something off the beaten path.

The world quickly became aware of Iceland’s powerful natural wonders when the volcanic eruption near Eyjafjallajökull released ash into the air. However, once passengers arrive in Iceland, their senses become alive with the clean, pure, and unspoiled surroundings. They can easily see that day-to-day life in Iceland has been relatively unaffected. The natural wonders that make up the country of Iceland are constantly changing and always a part of who Icelanders are. The Icelandic people have made this active land their home and are always prepared to dance with nature.

Icelanders have been known as strong, resourceful and innovative people. Through the centuries, they have been able to harness the land and sea that surrounds them as a sustainable resource of food, geothermal power and industry. Iceland’s ingenuity will once again be demonstrated as they become the first to globally utilize the Internet for one hour, in a plan to inspire the world. This very inspiring hour will take place on June 3, 2010, from 8 to 9 a.m. ET. However, this event is not just for Icelanders. The country encourages people from around the world who have also been inspired by Iceland to get involved.

Log on and join a number of prominent musicians and entertainers as they share what makes Iceland so special. In addition, live webcams have been set up throughout the country allowing the rest of the world to take a live peek at some of Iceland’s wonders right from their computer.

Source: News on the Caribbean and the Americas

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